Entering a new market or creating a new growth platform requires more than marketing. NorthAxis examines the commercial model, customer, pricing, distribution, operating structure, capital requirement and execution capability together.
Understand category dynamics, competition, customer behaviour, market structure and the practical opportunity available to the business.
Define how the opportunity converts into revenue, margin, working capital and sustainable cash flow.
Determine appropriate entry routes, partnerships, distribution structures and operating models.
Establish the customer proposition, price architecture and commercial positioning required for the chosen market.